It can be hard to sell customers on solar energy because it’s a relatively new industry, and with any change comes skepticism, especially when it involves spending money. But the solar energy industry is rapidly growing, and now is the cheapest time to go solar. Between the global climate crisis and the federal tax incentives, awareness of clean energy options has risen.
If you debunk common hesitations during your sales pitch, solar can almost sell itself. Here are four benefits of renewable energy to help you persuade potential customers to invest in the future of their utility bills.
The US solar market has grown exponentially over the past 14 years and is credited to the federal solar Investment Tax Credit, or ITC. It appeals to residential and commercial projects alike and has contributed to the 10,000% percent growth of the solar industry since being implemented in 2006.
Section 25D of the residential ITC allows a homeowner to apply the credit to personal income taxes. The good news is that a dollar-for-dollar return is easy to explain, and there is no maximum amount that can be claimed.
However, the tax program’s percentage is set to decrease by 4% each year until 2022, when the ITC expires completely. You can use this to your advantage when selling—the expiration can put pressure on decision timelines to install solar as soon as possible. There is truly no cheaper time to install solar.
In addition, a huge perk is that solar energy is free to capture. After installation, costs are limited to small maintenance fees that amount to little to nothing compared to traditional energy costs. This means long term savings that add up to years of free energy.
Perhaps one of the most urgent benefits of renewable energy is its role in reducing greenhouse gas emissions and helping fight climate change. Solar energy is a carbon-free, renewable resource, which means the supply is plentiful and will be for decades to come.
The average residential solar system offsets about 100,000 lbs. of carbon dioxide in twenty years, and the average commercial system offsets even more. About one-third of all greenhouse gas emissions are caused by burning fossil fuels to generate electricity; solar energy directly combats this major contribution to climate change.
A beneficial result of the reduction in harmful gases entering the atmosphere is that public health improves. Even more, solar energy can be especially reliable in regions prone to droughts. Coal, natural gas, and nuclear power use large amounts of water for cooling, making droughts a risk factor in the availability of needed electricity.
If that’s not enough moral incentive to reap the benefits of renewable energy, here’s another: investing in a solar energy system helps create and keep jobs in the clean energy industry, creating economical demand.
Another one of the many benefits of renewable energy in the residential sector is simply that a solar design system increases the value of a home. The National Renewable Energy Laboratory (NREL) concluded that homes with solar panels sell faster and for more money.
The US Department of Energy’s Lawrence Berkeley National Laboratory also found that the premium for a PV system was about $4 per watt across various states, housing markets, and home types. This amounted to an average of about $15,000 for a typical PV system on a residential lot.
Even if your potential customers aren’t sure that they’ll stay in a house for the foreseeable future, there is still a huge reward in investing in a solar energy system. Fortunately, there are many great options when choosing a wholesale solar provider.
One of the biggest headaches in being a homeowner can be dealing with bills, specifically energy companies. Utility companies are notorious for their fluctuating and unreliable electricity prices, and their charges can be difficult to combat.
Thanks to the fixed energy costs of solar, it’s easy and entirely possible to eliminate utility companies from the equation and have a solid prediction of future energy costs. This also makes it a great selling point when trying to get customers to understand the benefits of renewable energy.
With solar panels and simple math, Solerus Energy can calculate how much electricity will be generated and most importantly, at what price. They can also provide you with a free design and analysis of what your customers could be saving.
When it comes down to the numbers and the many benefits of switching to solar energy, it’s hard to deny that investing in a clean energy setup is worth it. Time is ticking to take the leap, but solar providers like Solerus Energy make it easier than ever.
Solerus is a trusted solar energy equipment supplier, empowering contractors to develop agile solutions for commercial and residential clients. We provide a range of best-in-class solar products that are backed by an industry-leading 25-year warranty, designed to provide you with unparalleled peace of mind.
To learn more about government solar incentives and the equipment you’ll need to have happy customers at a price that you’ll love, feel free to contact one of our knowledgeable specialists today!
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